About Foil and Aloha

Our Story

ABOUT OUR COMPANY

At Foil & Aloha, we bring a unique blend of beauty and culture to hairstyling. Founded by a hairstylist and educator with a passion for her Hawaiian roots, our company is dedicated to providing premium, custom-printed hair foils that celebrate artistry and functionality.

Our mission is to create hair foils that not only meet the needs of stylists working with long, thick hair but also bring a slice of paradise to every salon. Designed with care and inspired by the vibrant spirit of Hawaii, our foils showcase stunning prints, including cultural motifs and modern designs, crafted by our founder’s talented daughter.

As a family-owned business, we pride ourselves on fostering a sense of community and sustainability. Our product is fully recyclable, allowing you to create beautiful transformations while caring for the āina (land).

Foil & Aloha isn’t just a product—it’s a movement where hairstyling meets sustainability, creativity, and cultural appreciation. Join us in transforming the way you color hair while spreading the Aloha spirit, one foil at a time.

ABOUT OUR FOUNDER & CEO

Dezarae is a passionate hairstylist, educator, and entrepreneur with a deep connection to her Polynesian roots. With over 15 years of experience behind the chair and in classrooms, Dezarae has dedicated her career to empowering stylists and pushing the boundaries of creativity in the beauty industry.

Born and raised in Hilo, Hawai’i, Dezarae carries the spirit of Aloha into everything she does. Her love for her culture and her craft inspired the creation of Foil & Aloha, a brand that blends luxe hairstyling tools with the vibrant artistry of Hawaiian design.

As a mother, Dezarae cherishes family and collaboration, working closely with her talented daughter to develop the custom prints that make Foil & Aloha unique. She is committed to creating innovative products that not only enhance the work of hairstylists but also support sustainability and cultural appreciation.

Dezarae’s vision for Foil & Aloha is rooted in her belief that beauty is more than just style—it’s a connection to heritage, community, and the environment. Through her leadership, the company is redefining what it means to bring a slice of paradise into your salon.

ABOUT OUR ARTIST

Our artist, Ka’imilani, is a talented 15-year-old and the daughter of our founder, Dezarae.

Born in Hawai’i, she brings her deep connection to her Polynesian roots into everything she creates. She embodies her culture through Polynesian dance and actively learns ʻŌlelo Hawai’i (the Hawaiian language), which inspire the intricate designs she crafts for Foil & Aloha.

With a passion for storytelling and a keen eye for detail, Ka’imilani uses her art to celebrate the beauty and spirit of Polynesia. Her custom prints reflect her love for her Polynesian heritage, blending tradition with modern flair. Through her work, Ka’imilani shares a piece of the Aloha spirit with stylists and clients through her art